Ambato, a city rich in history and culture, is located in Ecuador's picturesque central highlands. The city's roots trace back to pre-Columbian times when it was inhabited by indigenous groups like the Panzaleo and the Puruhá. In the colonial era, Ambato became an important administrative and commercial center under Spanish rule.

The city has witnessed significant events in Ecuador's history, including the devastating earthquake of 1949, which led to extensive rebuilding and modernization. Despite this, Ambato has preserved much of its historical charm. Visitors can explore its colonial architecture, such as the Church of La Matriz and the Casa del Portal, which offer glimpses into the city's past.

Ambato is also the birthplace of several notable Ecuadorian figures, including Juan Montalvo, a prominent writer and intellectual, and Juan León Mera, the author of Ecuador's national anthem. Their legacy is celebrated in local museums and cultural institutions.

Every year, the city comes alive with the Fiesta de la Fruta y de las Flores, a vibrant festival that showcases Ambato's cultural and historical heritage. Through its blend of old and new, Ambato offers travelers a rich and engaging historical experience, set against the stunning backdrop of the Ecuadorian Andes.