Ambato, known as the "Land of Flowers and Fruits," is a vibrant city nestled in the central highlands of Ecuador. Surrounded by breathtaking mountains and lush valleys, it boasts a rich cultural heritage and dynamic economy. Ambato is famous for its annual Festival of Fruits and Flowers, a celebration of local agricultural bounty and artistic expression. The city's historical center, with its charming plazas and colonial architecture, invites visitors to explore its history and traditions. Renowned for its warm, welcoming atmosphere, Ambato offers a delightful blend of nature, culture, and modernity.