Seoul (서울) is the capital of [wiki=4d4803b0bb7dab1b0627e4f8277edc5b]South Korea[/wiki]. With a municipal population of over 11.8 million, and a metropolitan population totaling over 25.6 million, Seoul is by far South Korea's largest city and one of East Asia's financial and cultural epicenters. A fascinating blend of ancient traditions and cutting-edge digital technology, home to endless street food vendors and vast nightlife districts, an extraordinarily high-pressure educational system and serene Buddhist temples, a trend-setting youth culture and often crushing conformism, extraordinary architecture and endless monotonous rows of grey apartment buildings, Seoul is a city filled with stark contrasts.
Seoul is a very well organized city covering over 600 km² with a population of around 11.8 million. It is a new modern city built on an ancient and shining history. The city is located in the north-western portion of South Korea approximately 40 km east of the Yellow Sea and 60 km south of the Korean Demilitarized Zone (DMZ). The city is roughly bisected by the Han River (한강 Hangang), which runs east to west across the city. Seoul blurs seamlessly into its surrounding satellite cities, most of which are also served by the Seoul metro. The largest of these is Incheon (to the west) in which Seoul's main Airport, and the area's main seaport, are located. Other satellite cities include such as Ilsan (to the north), Gwacheon and [wiki=72512daf452220c009f3c119dd384521]Anyang[/wiki] (to the south).
Administratively, Seoul is divided into 25 districts (구 gu), each with an area and population comparable to a small city. The districts are then further subdivided into 522 sub-districts (동 dong). The Han river bisects the city, splitting it into two halves: Gangbuk (강북), the northern, more historical half, and Gangnam (강남), the southern, wealthier and more modern half. The sheer size of the city means that travelers to Seoul will find it difficult to locate a true "center" of Seoul; instead, Seoul is almost more like a collection of cities that happen to be bunched together, each with their own central business and commercial districts. The two largest core areas are Jongno/Jung in the north, and Gangnam in the south. For travelers with more time, there are many more, smaller centers and districts to be explored, such as the island of Yeoui-do and the college district of Hongdae/Sinchon. For the typical traveler, it would be useful to divide the city into the following areas:
Seoul is the northern terminus of the KTX high-speed line. There are three KTX stations within city limits:
* Seoul Station (서울역) for trains to [wiki=149587d2f624f37cb82abd80a4a4e41f]Busan[/wiki], [wiki=a0773f2718ee37ba262e9a8acebd34a8]Ulsan[/wiki], [wiki=0e2b0c8bbc9009a89855acd89d80ddb0]Kyeongju[/wiki], [wiki=545f950264117a8072bd9863f19c1949]Daegu[/wiki], [wiki=4cde8b5042fb04b6b2741f7f15d10d58]Daejeon[/wiki] [wiki=fe97b356f0c113272fdae6fac6369125]Cheonan/Asan[/wiki], and [wiki=dbcb1e5593847d303f0223ea933693fe]Suwon[/wiki]. Accessible via subway lines 1 & 4.
* Yongsan Station (용산역), for trains to [wiki=3a4922de0c3a98273ce8d871bc5518db]Mokpo[/wiki], [wiki=767ad51e8a4176bd37bb1032323ab9bc]Gwangju[/wiki], [wiki=4cde8b5042fb04b6b2741f7f15d10d58]Daejeon[/wiki] and [wiki=fe97b356f0c113272fdae6fac6369125]Cheonan/Asan[/wiki]. Also on line 1 & 4 (Sinyongsan Station).
* The newly added KTX at Youngdeungpo is now running to southern destinations.
Nearly all ordinary (non-KTX) services also use one or both of the above terminals, but services east to [wiki=e5c46e45fd7ce544c6e2e7aa165ba8c8]Chuncheon[/wiki] or [wiki=88102e7b1f0f2f7775d6517b3e73ad78]Gangneung[/wiki] and southeast to [wiki=7e6dc6519c72426c8bd3df0679ded2a3]Gyeongju[/wiki] via [wiki=a6c06a6d64d19c9a5e743a19347530d2]Danyang[/wiki] use Cheongnyangni Station (청량리역), to the east of the city on line 1.
Every weekend approximately 2 million Seoulites leave the city, which goes a long way to explaining why the city has five major intercity bus terminals.
* Central City Terminal, also known as Honam Terminal, (Metro Lines 3, 7 or 9, Express Bus Terminal stn). Directly adjacent to the Express terminal, serves buses to [wiki=ecb5401e696f3195ff4e08f29ba53f88]North[/wiki] and [wiki=8156bc2c6a70eec92f342b4c755e4117]South Jeolla[/wiki].
* Dong Seoul Bus Terminal, (동서울버스터미널), Gangbyeon stn (Line 2). Buses to points east of Seoul ([wiki=4090045d0ad23f051c2bde865d84b4f1]Gangwon[/wiki] and some part of [wiki=d93cb168e4b5548de94519ae07adb70b]North Chungcheong[/wiki]).
* Seoul Express Bus Terminal, (서울고속버스터미널), (Metro Lines 3, 7, or 9, Express Bus Terminal stn). Also known as Gangnam Terminal and Gyeongbu-Yeongdong Terminal, this is the largest of them all and serves pretty much the entire country, but most services head east (incl. [wiki=149587d2f624f37cb82abd80a4a4e41f]Busan[/wiki], [wiki=545f950264117a8072bd9863f19c1949]Daegu[/wiki], [wiki=4cde8b5042fb04b6b2741f7f15d10d58]Daejeon[/wiki]). Lines to Jeolla, however, use the Central City/Honam Terminal right next door. For the most part there's no need to buy a ticket days in advance except for maybe during holidays. There's even a ticket window labeled "Tickets for Foreigners" where the attendant can speak English. Fare from Seoul-Busan is about ₩20,000 and buses come continuously throughout the day. Small restaurants and snacks are all throughout the station. Journeys longer than 2 hrs. typically will have a short stop at a rest area. Most buses are very comfortable and extremely safe.
* Nambu Bus Terminal, Nambu Bus Terminal stn (Line 3). Serves places southwest of Seoul (Southern [wiki=e61c73c3973f71b3d5417a4cc73eecf4]Gyeonggi[/wiki], [wiki=3dd6661a30702bb282d111d56785fc96]South Chungcheong[/wiki] and nothern [wiki=ecb5401e696f3195ff4e08f29ba53f88]North Jeolla[/wiki]).
* Sinchon Bus Terminal, Sinchon (Underground) stn (Line 2) or Sinchon stn (Gyeongeui Line). Buses to [wiki=5a6057201cbc72a3845b33549b392e9c]Ganghwa Island[/wiki]. Note: That's Sinchon station, not Sincheon, which is also on Line 2 but on the wrong side of the city!
There are ferry services to various points in [wiki=ae54a5c026f31ada088992587d92cb3a]China[/wiki] from the neighboring port city of [wiki=7afedf25b7e78341ed8d9ebf401daf75]Incheon[/wiki]. Currently no services run from Japan directly to Seoul. [wiki=149587d2f624f37cb82abd80a4a4e41f]Busan[/wiki] is the main port for ferries to Japan (about 2-2.5 hours by KTX train), where several ferry and hydrofoil options are available.
There is a weekly scheduled ferry service (with dbs ferry) linking Vladivostok in Russia, Donghae in South Korea and Sakaiminato in Japan. From March to November it departs from Vladivostok on Wednesdays, arriving at Donghae on Thursdays and continuing towards Sakaiminato arriving on Fridays. The return trip departs Sakaiminato on Saturdays, to arrive on Donghae on Sundays and to Vladivostok on Mondays. From December to February the route is similar with the exception of spending an extra night in Donhae on the way from Japan to Russia and so arriving to Vladivostok on Tuesdays.
No matter where in Korea you start your journey, there will be tolled expressways (Gosok Doro) and national highways (Gook Do) that lead to Seoul; the most important one is the Gyeongbu Expressway, linking Seoul with [wiki=149587d2f624f37cb82abd80a4a4e41f]Busan[/wiki]. To avoid the daily traffic jam on the Gyeongbu Highway near Seoul, take Jungbu/2nd Jungbu, Seohaean, or Yongin-Seoul Expressway.
In Seoul, you can visit most places by using the subway system, the second most used metro transportation system in the world. There are currently a total of 18 lines (nine numbered lines, the AREX express airport line, plus a smattering of named suburban lines), all distinguished by different colors. All signs in the subway system are in Korean (both hangeul and if applicable, hanja) and English. Most signs also have Japanese and Chinese written names. The signs leading to the platform for a particular direction of travel on a given subway line typically list the names of a number of stations in that direction. Stations each have a 3 digit number, but locals rarely make use of these numbers, and they're not on most subway maps, so don't rely on them. Be sure to search for updated subway maps as the Seoul metro system is constantly expanding and many maps even on the subway cars may not be the fully updated versions. A subway map can be found here:[http://cfs5.tistory.com/upload_control/download.blog?fhandle=YmxvZzExODM3MkBmczUudGlzdG9yeS5jb206L2F0dGFjaC8wLzEuZ2lm].
Subway fares are based on the distance traveled, but the shortest ride costs ₩1,250 (base charge with T-Money card) or ₩1,350 (single-ticket journey), plus card deposit ₩500 (refundable if you return the card at designated machines at each station). The base charge roughly covers up to 10km of the journey and ₩100 is added for every 5km beyond that. Single-ride cards can be purchased from vending machines ONLY. All vending machines accept coins and bills, up to ₩10,000 notes (and some ₩50,000 notes, but cash exchange machines are at each station). Hang onto your card until the end of your trip, as you'll need it to get out. Most of Seoul's automated card machines are equipped with touchscreen and full English support (along with Chinese and Japanese). Since ticket machines may be crowded, buying two cards (one for each way) is recommended.
If planning on using the Metro extensively or staying for more than a few weeks, you should consider purchasing a [wiki=482dc4ad801a9c70271a9d254ffb4174#T-Money_card]T-Money[/wiki] stored value contact-less smart card. Cash can be charged onto the card as often as you like. When entering and leaving a subway turnstile, place the card on the reader (leaving it inside your purse or wallet is fine) and it will deduct the appropriate fare from the card. The same is true for the buses, but be aware that in the countryside only placing it once when entering may be sufficient. Using this card will allow you to save ₩100 on all trips, and it will account for transfers between bus, train and subway instead of charging a single trip for each type of transport - these are common with Seoul's extensive subway system. It also saves the hassle from figuring out how much you need to pay or waiting in line to buy a single-use ticket.
The subway is not open 24 hours, so you may be stranded late at night. The last train on most lines finishes its run by midnight.
Seoul also has a very well connected and extensive bus transportation service. There are four different kinds of buses: yellow, green, blue, and red and gyeonggi. Yellow buses have a short circuit usually around tourist areas. Green buses travel around neighborhoods and connect with the subway. Blue buses go across town, while red and green 'G' (Gyeonggi) buses are intercity buses. Buses will only stop at designated bus stops and will not wait for indecisive travelers.
Adult fare is as follows:
Cash - ₩1,150
T-Money Card - ₩1,050
By using a T-Money card, you can transfer for up to 30min between bus and subway and don't have to pay twice but less or even 0 depending on the distance. Note that if you do not tag the machine as you leave the bus, you will be charged the maximum fare possible by the route.
The city of Seoul provides an interactive bus map at the following site: Seoul Public Transportation System Guide [http://bus.congnamul.com/SeoulRouteWebApp/view_english/map.jsp].
There are many types of taxis in Seoul. Standard taxis will be an orange or silver color while deluxe taxis are black with a yellow sign and are more expensive than regular taxis but provide better and more comfortable service. For the most part, regular taxi cabs have leather interiors and the drivers are nice--so, for many people, "regular" in Seoul might be "deluxe" in their hometown. It is easy to hail a taxi any time of the day or night along any relatively major Seoul street with bright LED lights in the front of the windshield to denote an available car (빈차) or off if the car is taken. If the LED screen denotes "빈차" it means it is available and if it denotes "예약", it means the taxi is en route to a previously arranged appointment through a call service which may be used without fee when needed.
You can call a deluxe taxi wherever you are by calling 3431-5100. Sometimes, you can find a visitor's guide taxi or an international taxis exclusively for foreigners, a kind of deluxe taxi, the drivers of which know English and Japanese and can guide you around Seoul.
The basic fare for regular taxis is, as of 2014, ₩3,000 (₩3,680 at night), with a surcharge of ₩100 applied according to time and distance. (The basic fare is up to 2 km, plus ₩100 per 144 m.) In deluxe taxis, the basic fare is ₩4500 and the additional fare increases in increments of ₩200. (₩4500 basic fare for up to 3 km, plus ₩200 per 164 m). International taxi drivers speak at least one foreign language (generally English) fluently. International taxis use the same basic fare as regular taxis, plus an additional 20%.
If there is more than one passenger, and you are traveling only a short distance (like 1-2 metro stops) it is usually cheaper to catch a taxi than to take a bus or subway.
In general, taxi drivers do not speak English or any other foreign language, so have your destination written in Korean to show to the taxi driver. It is also wise to get your hotel's business card in case you get lost. Some may even reject looking at a map so whenever possible, have the location written in Korean.
All taxis advertise a free interpretation service that can be called if you need help. The phone number for the interpretation is on the window sticker of the back seats. Taxis that have an "On Base Authorized" sticker on the side, or a green sticker on their front bumper, are capable of entering US military bases in Seoul. These drivers are required to speak better English as part of their contract and may thus be easier for any English speaking tourists.
Most taxis accept credit cards and T-money cards and thus have a V-shaped orange card sign on the roof of the taxi by the front passenger seat window. However, drivers generally prefer that you pay cash, especially for short rides.
You can also ask for your receipt ("Yeong-su-jeung" 영수증).
As in any other city, there are some bad apples, and some drivers may take you the long way. Although the drivers often have a GPS device on the dashboard of their car, this is relatively meaningless if you do not know the area or cannot speak sufficient Korean to argue the point. Korean taxi drivers have been known to take "the long way" when arriving to destinations when the passenger seems to be oblivious as to how to arrive at the respective destination. Therefore, it is important to be tough-minded to keep the driver in check and to make sure he knows where the destination is. However, you will have no problem getting to a destination if you have an accurate address as no place in Korea is unreachable due to its immaculate GPS systems.
In general, make sure the driver turns on the meter, get an idea of the cardinal direction of your destination (north, south, east, west), and use the interpretation service if you want to agree to a fare beforehand. Meters are standard in every taxi in Korea and it is illegal to haggle for a negotiated fare.
However, keep in mind that there is often road construction or protests around Seoul, so sometimes a long route is necessary. If you suspect you are being ripped off, the most a non-Korean speaker can do is write down or take a picture of the driver's ID (located above the glove box) and report the details to the company. Also, make sure to get into the taxi first then tell the driver of your destination as it is illegal and grounds for prosecution if a driver refuses to take passengers once they have entered the vehicle.
Internationally known car rental companies like Hertz are in Seoul, just be prepared for a driving challenge and long rush hours. In addition, parking spaces are hard, if not close to impossible to find, especially during peak hours. Therefore, unless you are planning to head out of the city, it is not advisable to rent a car and you are better off relying on the excellent public transport system instead.
Getting around in Seoul without a local escort (be it friend or cab driver) can be tricky, since this is one of the most densely populated cities in the world. While Seoul occupies less land than New York City, it can be more confusing. The major roads twist and turn, the various rail lines, rivers and mountains are obstacles and the smaller roads turn into a labyrinth of alleys. Most people will try to help you find your way around but often won't know themselves; best to familiarize yourself with some landmarks and the nearest subway stations. Learn the landmarks closest to where you are staying. The better-known landmarks in Seoul (such as the N Seoul Tower located in the center of town)can prove helpful at times. A compass will still work when a GPS fails.
Once you know your immediate surroundings, you'll find that Seoul isn't such a huge place and the pedestrian approach can be an enriching experience.
There's usually a subway stop within a ten-minute walk in any direction.
Whether on bicycle or foot, the best way to escape traffic is to learn the rivers and streams. Most of these waterways empty into the Han River or another tributary to the Han, so look to the direction of water flow at any creek; chances are, it's headed for the Han. The Han runs right through town, generally moving West (sometimes Southwest; sometimes Northwest), so knowing where you are in relation to the Han is helpful.
The Han River as well as most streams are lined with massive parks that feature outdoor gymnasiums, multiple-lane bicycle paths, and 24-hour restrooms. Cars are generally not allowed. Pedestrian bridges on the smaller waterways are common.
Numerous mountains with hiking trails can be found in the city.
As the ancient seat of Korea's royalty, there are no fewer than 5 major palaces in Seoul, and some are definitely worth a visit. You can pay admission fee with T-money at the entrance(no additional discount applies). ISIC holder can get a discount at ticket office.
* Gyeongbok-gung(경복궁,景福宮), Yulgukno (subway Gyeongbokgung or Gwanghwamun). This is Seoul's grandest Joseon Dynasty-era palace and the seat of power for centuries before it was razed in 1592 by a Japanese invasion (and again by the Japanese in 1910). This was the first palace used by the Joseon Dynasty. Large parts have now been restored and the vast grounds also house the Joseon Palace Museum and the Korean Folk Museum. Admission fee is ₩3,000, open 9AM-6PM (open till 7PM on holidays) daily except Tuesdays.
* Changdeok-gung(창덕궁,昌德宮), 99 Yulgong-ro, Jongno-gu (Metro Line 3, Anguk station 5 min walk or Line 1, 3, 5 Jongno-3ga Station). This palace is second only to Gyeongbok-gung (the original Gyeongbok-gung was built before Changdeok-gung but wasn't used for as long a time) in historical importance, this was first built in 1405 and was the seat of power between 1618 and 1896. The buildings have all been recently restored and freshly repainted, creating a dazzling but still elegant effect that got the palace listed as an [wiki=d8a9b665cf6b311b9557019e63670643]UNESCO World Heritage Site[/wiki]. Buildings of particular note include the blue-roofed Seonjeongjeon, which was the King's office, and the Daejojeon ("Great Making Hall"), his bedchamber, but perhaps most famous of all is the Huwon ("Secret Garden") in the back. Access to the complex is by guided tour only (₩3,000) except on Thursdays when only self-guided tours are available in summer from April to August. Korean-language tours run every half hour (Japanese-language tours also available) but English tours are only offered at 10:30AM and 2:30PM, and last around 60 minutes with a walking distance of about 2.5 km, including some steps and inclines for the Huwon portion (the grounds are wheelchair-accessible for most parts but may have to enter certain areas in a reverse direction from the group). Closed Mondays. Mainline bus (blue): 109, 151, 162, 171, 172, 272. Branch line (green): no.7025.
* Deoksu-gung (덕수궁,德壽宮), (subway City Hall). Located in downtown Seoul across the street from City Hall, Deoksu Palace vividly contrasts to the other nearby palaces like Changdeok Palace. Built during the mid-fifteenth century, the architecture of the buildings inside are heavily influenced with Western designs. Hence, you will see a fusion of both Korean and Western architecture. Closed on Mondays. Admission: Adults (19 to 64 years old): ₩1,000 (groups: ₩800), Children (aged 7-18) and soldiers: ₩500 (groups: ₩400), Children 6 and under, seniors 65 and over: free.
* Changgyeong-gung (창경궁,昌慶宮), (Subway line 4, Hyehwa Station 10 minute walk or 20 min walk from Changdeok-gung). Originally built in 1104 as a summer palace for the Kings of the Koryo Dynasty, it became one of the main palaces during the Joseon Dynasty. The palace was used as a temporary home for the King during the time Gyeongbuk Palace was being built. Unlike other palaces that has a North-South orientation, Changgyeong Palace faces East-West. Also, what is famous about this palace is the fact it connects to Jongmyo Shrine, a holy place for the Joseon Dynasty, where sacrificial rites are practiced for previous kings and queens. Closed Tuesdays. Admission: Adults (19-64): ₩1,000 (groups: ₩800), Children (aged 7-18): ₩500 (groups: ₩400), Children 6 and under, seniors 65+: free.
*Gyeonghui-gung (경희궁,慶熙宮) and Seoul History Museum (서울역사박물관), (Subway line 5, Seodaemun Station, exit 4). Originally built in the 17th century, it was burnt down twice in the 19th century. It was largely destroyed by the Japanese during the colonial rule to build a school for Japanese children. It was finally restored in 1985 and opened to the public. Free admission.
Seoul offers many excellent opportunities for hiking. The mountains in Seoul are at most 800 m (3,000 ft), accessible by public transit and the trails range from easy to difficult.
* Mount Bukhan Offers probably the best hiking opportunities in Seoul. It is in the north of Seoul and can be extremely crowded on holidays. To visit a popular area, take line 1 to Dobongsan station.
* Mount Gwanak - Gwanak station, line 1. The sammak temple is located in.
* Mount Samseong - Close to Gwanaksan.
* Mount Inwang - Located in central Seoul.
4.19 Memorial Cemetery - 224 people were killed during the April 19 Movement, and were buried in this cemetery. It became a national cemetery in 1995. This place has a museum, several statues, and a mausoleum. It is a popular park to learn about culture and heritage.
* Boramae Park - Formerly the site of the Korean Air Force Academy, which in 1986 turned into a park - Boramae, or hawk in English, symbolizes the Air Force. The size of the park is about 360,000 square meters and its sports facilities, a small zoo, a pond, and walking paths are well designed. The huge pond, which is 9,000 square meters, is surrounded by willow trees and benches, and people love to sit here. The pond is full of cool shades during the summer, and is spectacular when snow falls in the winter.
* Namsan Park - Located in the center of Seoul and considered a symbol of Seoul. Namsan Park is an ecology-island surrounded by urban districts. In spite of being an urban ecology-island, wild animals live in the park. Located in the middle of Seoul, the mountain filled with pine trees can be seen from almost every corner of the big city and the residents of the areas surrounding the hills enjoy the fresh mountain air.
* Olympic Park - Built for the 1986 Asian Games and the 1988 Seoul Olympics. A lake, a large field covered with the grass, and a square with sculptures are very popular among visitors. It is frequently visited by brides and grooms to take their wedding pictures. There are a couple of courses that are ideal for jogging or walking. In addition, the outdoor stage and the six stadiums are often used for concerts and other special events. Also a well known modern art museum named SOMA Museum is located within the park that features modern artworks of both korean and international artists. the entrance fee for the museum is ₩3,000.
* Tapgol ("Pagoda") Park - A small park frequented by the elderly and the footsore traveller, just to the east of Jongmyo Shrine. Contains 500+ year-old namesake pagoda under protective glass, and a nice large gazebo to get out of the sun. This is where the Korean constituation was first read aloud by the public during the 20th century. Acts as a navigation landmark when moving between Myeong-dong, Jong-no and Insa-dong neighborhoods.
* Yangjae Citizen's Forest - You will find a forest on your right if you drive through Gangnam Street. It's a park with streams and a clear view of the sky. There are over 106,600 trees planted in it, and it's a very popular picnic spot for young students.
* Yeouido Park - More than 30,000 visit it on the weekdays and over 60,000 people visit it on weekends. The size of the park being 230,000 m². This giant concrete field was built for military aviation purposes in emergencies. There is a traditional Korean forest, and in many other places you can enjoy concerts, cycling, or taking walks. Hundreds of trees and flowers offer you shade and an opportunity to relax. It is recommended to visit the three ponds. There are also basketball courts, so feel free to stop by and play. For a nominal fee, one can also rent bicycles or rollerblades for use at the park.
* Yongsan Park - Reminds you of famous parks in other countries that you might have seen in some movies. Large grass fields and thick forests will make you feel much relieved from bustling city life ; you will see many kinds of birds and trees. The park once used as U.S military base camps. In 1992, Seoul City bought the land and built the park.
* Hangang Citizen's Park - Located along the Han River at 13 districts - Gwangnaru, Jamsil, Gangdong, Ttukseom, Jamwon, Banpo, Ichon, Yeouido, Yanghwa, Mangwon, Seonyudo, Nanji, and Gangseojigu. You can see many people strolling or jogging along the trail paths, as well as in-line skaters, bicyclists, and soccer fields or basketball courts. Yeouido, Jamsil, and Ttukseom districts are especially popular because of the cruise services on the Han River.
Jongmyo Shrine - Certainly the most famous shrine devoted to the royal family members of Korean dynasties. The grounds are a bit more walker-friendly than some of the palaces, admission is cheaper and they also have some interactive equipment available to learn about the rituals and ceremonies used to treat deceased royal family members. ₩1,000. Closed Tu.
* Mount Inwang (인왕산 Inwangsan) - (near subway Dongnimmun). This 336 m hill is home not only to the eponymous Inwang Temple (Inwangsa), but also Seoul's most famous shamanist shrine Guksadang (국사당). To get there, take Exit 2 and start climbing uphill following the "Inwang Temple" signs, through the huge construction site (as of 2006) and up through the temple gate. You'll see a map board and several paths, take the left staircase upward, past the bronze bell of Bongwonsa and you'll reach Guksadang. Behind it are several creeks with shamanist offerings and the bizarre rock formation known as the Zen Rocks; there are plenty of trails if you want to poke around, and the Seoul fortress wall can be seen running near the top of the hill. Be careful not to photograph or disturb any rituals you see being performed.
* Jogye Temple (조계사, 曹溪寺) - The chief temple of the Jogye order of Buddhism, the dominant branch of Buddhism in Korea. As such, it is one of the most important modern Buddhist temples in the country.
* Bongeun Temple (봉은사, 奉恩寺) - Traditionally an important Buddhist temple with rich history in a rural outskirt of old Seoul, the temple is now the biggest, richest, and the most visited temple in Seoul as the area near the temple, GangNam, transformed from rice field backwater in 80s to the most ritzy and opulent borough in South Korea. The temple has impressive array of Buddhist buildings and sculptures, and it provides a quiet resting and pray place to tourists and locals alike in middle of skyscrapers and shopping miles.
Twice a month the SETIC convention center hosts Seoul's World Comic con Festival. Admission is 4,000W but the inside is rather bland unless you are extremely familiar with Japanese and Korean anime. Your best bet is to go during convention hours and mingle with the crowds of Korean teenagers in elaborate cosplay costumes dressed as their favorite anime characters. Most are excited to see foreigners and very glad to have their pictures taken.
As mentioned, this convention only takes place twice a month, so check the website (Korean only) to make sure it will be in session while you are in Seoul.
* Bukchon, (North Village). The collective name of the few tiny suburbs ('dong') wedged between Gyeongbuk Palace and the Secret Garden, just north of Insadong and Anguk Station. This area was where relatives of the royal family, high public officials and other important families lived for over 500 years as they serviced the nearby palaces. Today, some 900 of their traditional Korean 'hanok' houses remain, making this area one of Seoul's most picturesque centres for arts, culture, food and fashion.
* Namdaemun, (남대문,南大門), (formally known as Sungnyemun (숭례문,崇禮門), (Metro Line 1, City Hall stn). The Great South Gate is a symbol of Seoul and has been designated as National Treasure Number 1. Particularly beautiful when floodlit at night, and best combined with a visit to the adjacent Namdaemun Market. Unfortunately, an arson lit fire in February 2008 destroyed much of the structure,and rebuilding is not expected to finish until 2012.
* Dongdaemun, (동대문,東大門), (Metro Line 1, Dongdaemun stn). More formally known as Heunginjimun (흥인지문,興仁之門), the old eastern gate of the city still stands. Though not as impressive architecturally as Namdaemun, the Dongdaemun market is infinitely more interesting than the its counterpart. Since Namdaemun was burnt down in February 2008, it is one of 3 original city gates still standing along with Bukdaemun (북대문,北大門), the Great North Gate more formally known as Sukjeongmun (숙정문,肅靖門) and a smaller minor gate known as Changuimun (창의문,彰義門).
* Seodaemun Prison, 101 Hyeonjeo-dong, Seodaemun-gu, (Metro Line 3, Dongnimmun stn, exit 5). Tue-Sun 9:30 AM-6 PM (5 PM in Nov-Feb). Originally built in 1908, the prison became infamous during the Japanese occupation, when it was used to torture, starve and execute Korean political prisoners. Actual prison cells, wax figures and videos are used to demonstrate the shocking brutality; most signs are only in Korean, but volunteer guides can describe the sights in English. Obviously due to the content, this site is not suitable for young children or those of a sensitive nature. ₩1500.
*COEX, (Metro Line 2, Samseong stn). This very large mall is located in Samsung-dong, Gangnam-gu. This state-of-the-art complex was designed for international conferences, and holds 150 specialized exhibitions and 15,000 conventions/events a year. The centre also plays a role in promoting international trade by connecting international buyers with local businesses. A variety of stores and attractions can be found in the COEX including: the COEX Aquarium [url=http://www.coexaqua.co.kr/english/e_main.html];]a large Western-style "luxury" cinema; a traditional video game arcade; a PC Lounge; hair and nail salons; a large bookstore with many Korean, English, and Japanese publications; and a pharmacy. There are also shopping options in COEX and include mens and womens clothing, jewelery, sportswear, souvenirs, shoes, and electronics. As far as food options, there is a large food court serving several types of contemporary and traditional food cafeteria-style, and western chains such as TGI Friday's, as well as restaurants, hofs and cafes located all throughout the interior and exterior of the COEX. The COEX is also directly connected to the COEX Intercontinental Hotel and the City Air Terminal. Yearly conventions at the COEX include online gaming conventions (such as the popular Korean-originated MMORPG Lineage), anime conventions, and auto shows. It is possible to spend the entire day in this covered mall without setting foot outside, which can be a blessing if very bad weather hits outside.
*N Seoul Tower, (Namsan Tower), (Metro Line 3 or 4, Chungmuro stn or line 3 Dongguk University). Once the tallest tower in Asia, it has the best panoramic view in all of Seoul. Many Seoulites and visitors have visited the tower to catch a glimpse of the city’s landscape while enjoying the nature of Namsan Mountain and a host of other attractive facilities. Owing to the tower's unique structure, the observatory section boasts spectacular views of the changing foliage throughout all seasons. N Seoul Tower was renovated in 2005 with a newly designed high tech multimedia. The tower can be reached on foot, by taxi or, on the south side, by cable car. The cable car is available from 10AM-10:30PM and is reached by a 10 min uphill walk from Myeongdong stn, from exit 2 or 3. Centrally located, it can be seen from nearly anywhere in Seoul and is a helpful reference for visitors on foot. There's also a Teddy Bear Museum at the tower which has lively illustrations of Korean culture. Of course all characters are Teddy Bears. ₩9000
*The National Museum of Korea, (Metro Line 4 and Jungang Line, Ichon stn). Houses the best of the best collection of artifacts and relics from across Korea throughout different periods and dynasty. Also has some West Asian pieces from Japanese Governor-General of Korea. Open 9:00AM-6:00PM Closed every Monday. English tours offered Tuesday-Sunday from 10:30AM-11:30AM and 2:30PM-3:30PM. Free.
*Cheonggye Stream, (near Cheonggye Plaza near Insa-dong). This stream has recently been converted into a verdant tourist attraction from its previous state as a busy freeway.
*Korean Folk Village, (한국 민속촌,韓國民俗村). (Metro Line 1, Suwon stn.; free shuttle bus departs from Suwon stn to the Folk Village; ask at the Tourist Information Center). A nice outdoor museum located in the Yongin suburb with displays that depict the lives of the different social classes and regions of Korea during the Joseon Dynasty. Also has some live performances of traditional Korean skills. ₩12,000-18,000 depending on the admission package you purchase
*Unhyeongung, (운현궁,雲峴宮). A museum located in Jongno-gu, formerly the residence of a Joseon Dynasty prince and where the wedding of the second last king of the Joseon Dynasty was held, it has several mannequins depicting the dressing style of the yangban or noble class during the Joseon Dynasty.
*National War Memorial, (전쟁기념관), (Line 4 and 6, Samgakji Station, [Exit 12[/url]). A museum about Korean military history and Korean War. Ancient, Middle Ages, and modern Korean weapons are on display. Also several fighter, bomber, and trainer aircraft which used during Korean War are on display. Open 9:00AM-6:00PM. Closed on Mondays. Free
*Trickeye Museum, (트릭아이미술관), (Metro Line 2, Hongik University Station, [Exit 9]). Trickeye Museum features optical illusion paintings and installations. Divided into six themed galleries, visitors can freely touch, step inside 3D exhibits and take photos. Open daily 9AM-9PM (Last admission at 8PM) KRW12,000-15,000.
Lotte World, [url=http://www.lotteworld.com/Global_eng/].](Metro Line 2, Jamsil stn) One of the world's largest indoor amusement parks that is located in Seoul by the Jamsil Station. It has a folk museum where one can have an insight into ancient Korean life. Lots of rides, and reopened in the summer of 2007 after a massive reconstruction.
*Everland, [url=http://www.everland.com/MultiLanguage/english/[/url].]The Korean version of Disneyland. It is south of Seoul and transportation by bus is the easiest way to get there. Non-stop buses to Everland leave from various parts of Seoul daily. Has a miniature zoo where one can see a lion-tiger hybrid.
*Seoul Land [url=http://english.visitkorea.or.kr/enu/SI/SI_EN_3_1_1_1.jsp?cid=264201[/url].]Theme park located in Gwacheon. This park was opened just before the Olympics in 1988. It is easy to get to by subway and is open year round.
*Children's Grand Park, Neung-dong, Gwangjin-gu, [http://english.seoul.go.kr/today/about/about_02top_4701.htm[/url]. The park was constructed after the decision of the City Planning Facility in 1971 and was opened on May 5, 1973. The park has a zoo, amusement facilities and restaurants. To get there, simply take the subway to Children's Grand Park on line 7. Avoid the weekends as it can get very crowded.
Horse Racing, Seoul Racetrack in Gwacheon. Races are normally only held during weekends, night racing also takes place during August. During the week, visitors can take guided tours of the grounds.
* Seven Luck Casino, [http://www.7luck.com/en/Main.aspx]. Two locations in Seoul: Gangnam, attached to the Grand Intercontinental Hotel, and the Millennium Seoul Hilton Hotel in central Seoul. The casinos are only accessible to foreigners (it is illegal for Korean citizens to gamble), so remember to bring your passport. Various card tables and slots are available to play. There is a bar and cafe that serve food and drinks, although expensive.
There is a free shuttle bus starting at 8:10AM from somewhere along Jong-ro (road) that takes you up into the mountain to the Bearstown resort (South Korea, Gyeonggi-do, Pocheon-si, Naechon-myeon, Sohak-ri, 295). Ask you local touist information where the bus stop is exactly. Prices: ₩52,000 half-day skipass, ₩69,000 full-day skipass, ₩22,000 ski or snowboard rent, ₩20,000 cloths rent - however, you will get the equipment and cloths much cheaper at shops further down from the lift station next to the bus carpark, but you need to walk there (300m / 10min).
The shuttle bus back leaves at 5PM. Don't be too late! The bus leaves from the lower bus parking area, not from car park where you where dropped off - it's a 10-15 minutes walk there from the lift station. Some information: [http://english.visitkorea.or.kr/enu/SI/SI_EN_3_1_1_1.jsp?cid=266855]
Korea MTB Adventures, 205-402 Samsung Remian Apt, Goyang-si (line 3 Wondang Stn), [http://www.koreamtbadventures.com/], ☎+82 10 7417 1457, (info@koreamtbadventures.com). This company rents mountain bikes, offers guiding services, and supplies equipment such as helmets, gloves, hydration packs, shoes and light systems. They offer half day (3-4 hours - ₩100,000 or $90US with bike and gear) and full day (4-6 hours - KRW150,000 or $135US with bike and gear) tours in a few locations in and around Seoul. Options include downhill riding at Namhansanseong, cross country riding near Goyang, and urban riding through downtown Seoul.
Sejong Center for Performing Arts, 81-3 Sejongno, Jongno-gu, (line 5 Gwanghwamun Stn), [url=http://www.sejongpac.or.kr/].]Oldest and one of the largest multi-purpose theatre in downtown Seoul and home of Seoul Philharmonic. Biggest pipe organ in East Asia is in its Great Auditorium, and several video art pieces from Nam June Paik are in the entrance of auditorium.
*Seoul Art Center, 700 Seocho-dong, Gangnam-gu, (line 3 Nambu Bus Terminal stn), [url=http://www.sac.or.kr/eng/index.jsp[/url].]Another great place for performing arts and Korean traditional art.
*KBS Hall, (line 9 National Assembly stn). Home of KBS Philharmonic Orchestra and KBS Traditional Music Orchestra.
*'LG Arts Center, 679 Yeoksam, 1 Dong Kangnum gu, Seoul, (Metro line #2, Yeoksam Station, Exit 7), [http://www.lgart.com[/url] ☎+82 2 2005 0114.Modern, multi-purpose performing arts auditorium opened in 2000, features live musical, theatre and dance performances from Korea and worldwide. Visit website for performance schedule and ticket information. Underground parking is available.
Saunas generally take the form of public baths in Korea, and are a popular form of relaxation. Services such as hair cuts and shoe cleaning are generally available. Some saunas also include sleeping areas for overnight stay. These are known as 찜질방, or jimjilbang, and can be a cheap alternative to hotels when you're just passing through an area.
* This is a typical jjimjilbang with a lot of additional facilities for entertainment and amusement. It can be very packed sometimes.
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Korea's cuisine is known the world over for being healthy and spicy. Learning how to make Korean dishes such as kimchi and bulgogi can be messy, but a lot of fun. Fortunately, there are several cooking institutes throughout Seoul catering to foreign tourists.
* Learn to make authentic Korean Kimchi and make traditional artifacts with Hanji (traditional paper) . You can try to wear on Hanbok (traditional clothing)/court costumes as well.
* Learn to make authentic Korean dishes in English or Japanese from Korean chefs. O'ngo Food Communications offers classes to make bulgogi and kimchi, Korean barbecue, and Vegan Temple Cuisine. You get a tour of a traditional Korean Market after the classes to see Korean ingredients and people.
* As the name implies, you learn how to prepare royal cuisine, as well as rice cakes and hangwa (Korean Cookies).
* Son's Home specializes in teaching Kimchi preparation.
Korean ceramics are known around the world for their simple beauty unique designs. Visitors can learn how to make pottery at the National Museum of Korea and the pottery villages just outside of Seoul in Incheon and Yeoju.
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Taekwondo, Korea's most popular martial art:
* Kukkiwon, WTF Headquarters, [http://www.kukkiwon.or.kr/eng/].
* Taekwondo in Seoul: Sangrok Gym, [http://www.sangrokgym.com].
* World Gym, 765-2 Yeosam-Dong, Kangnam-Gu, (closest metro is Hanti). The gym is OK, equipment is very 80s but has dumbells which go upto 50 kg, two smith machines and a couple of benchs among other machines. Not good by Western standards and not as good as Chicago fitness club in Busan but definitely good enough for short term training if you are staying in Seoul.
*Baseball, Korean Professional Baseball League is very popular and has recently produced talent worthy of Major League Baseball.
Namdaemun, [url=http://www.lifeinkorea.com/Travel2/4].]The largest traditional street market in Korea. This market is located in the center of Seoul and is a famous shopping place for tourists. Clothing for children and accessories are the most-commonly sold goods in this market, but there's lots of food as well and many outdoor eating options, especially in the evening. There is also a huge digital camera market in this area. Take Seoul subway line 4 to Hoehyeon station and follow signs to exit #5.
* Dongdaemun, [http://www.dongdaemun.com/[/url]. This market is of equal historical significance to Namdaemun market. While Namdaemun is an old-fashioned market, Dongdaemun market has large department store-like buildings such as Doota, Migliore, and APM that have trendy shops and stalls grouped together so customers can shop efficiently and save time. Many younger people and tourists come here to shop. One of the buildings here, Dongdaemun General Market, sells Chimachogori, which is a Korean traditional dress, or bedclothes. Some of the shops like Nuzzon are open all night.
* Insa-dong. Insadong is known for its art galleries and shops, and is possibly the most touristy place in South Korea. It is a great place to buy cultural souvenirs. There are also a few stores that offer interesting vintage toys and various kitsch. Insadong also contains many traditional tea and coffee shops. It is one of the few places that vegetarian restaurants can be found.
* Ewha Women's University. At the front gate of Ewha Women's University, visitors can find a dense market geared towards young women. You can find stores that sell clothes, shoes, hats, handbags, and so on. There are also clothes for men. Recently franchise stores have started to move into the area.
* Yongsan Electronics Market. (Metro Line dark blue ,Yongsan stn)Yongsan Station is in IMall which is another huge shopping mall with two storeys full of electronics. Without negotiating you can have cheaper prices when compared to amazon.com. Yongsan is one option in Seoul if you are looking for electronics goods. Made up of over 20 buildings housing 5000 stores, you can find appliances, stereos, computers and peripherals, office equipment, telephones, lighting equipment, electronic games and software, and videos and CDs. A lot of the products are bought in Japan and resold in Korea by dealers. The market has a reputation for fleecing foreigners, particularly due to its proximity to the Yongsan U.S. Army Base. Be wary as Koreans try to avoid Yongsan for their electronics needs and rely instead on internet shopping as sellers in Yongsan are not averse to ripping you off if you don't seem to know a lot about electronics. If you go, it's best to bring a Korean guide so you can ensure you're getting a good deal. The problem is no or very poor English. Only Korean warranty. Cash prefered. At IMALL they add 5% as tax when you pay by Visacard. At Yongsan Electroland it dependes on the seller. Up to 10% addition is possible.
*Techno Mart. There are two Techno Marts in Seoul: the original at Gangbyeon station, and the new store at Sindorim station (use Sindorim station exit 2). Both complexes house over 2,000 stores across eight floors that sell a variety of high-tech products. From electrical appliances to computers, you will find everything you need. The first floor has cosmetics, accessories, and stationeries. The second and third floors comprise Korean-made electrical goods, while the fourth and fifth floors sell foreign-made electrical appliances. The sixth floor sells cell phones and their accessories. Computers are sold on the seventh, and on the eighth music and DVD stores. Aside from all the high-tech gadgetry, there are over a dozen restaurants on the 9th floor, and a cineplex and arcade on the 10th.
Fashion shopping in Seoul isn't a mere industry, it's an art form.
Myeongdong, is probably the largest and best-known area; it is definitely the most tourist-friendly fashion area. In the spring and summer, fashion models/sidewalk promoters can be seen strolling the streets of Myeongdong promoting various cosmetics, stores or other fashion-related products. Many regular people also tend to catwalk their newest outfit on these streets. Rows of stores are available to look for that perfect accessory, and most of Korea's major brands can be found here: mVIO, Caspi Conus, WhoAU California, AHM, So.Basic, Noxon, Basic House, UGIZ, 1492, nipper, hang ten, A6, Bean Pole, Jambangee, Giordano as well as a few international brands such as Lacoste, Land Rover, Adidas, Gap, Zara, Koolhaas, Uniqlo, Anna Sui, and Forever 21.
* Migliore, [http://www.migliore.co.kr/]. One of the biggest fashion buildings in Seoul. It has 17 floors above ground and 7 basement floors. Information boards in Migliore are written in Korean as well as English, Japanese and Chinese for foreign tourists. US credit cards are often accepted, but ask before haggling if you aren't sure. The outside stage features a "talent show" of local dance groups (mostly high school or college student groups) most nights until about 9 PM; typically they are wearing many of the local fashions, and some of the dancers can be located in the various department stores working as employees.
* The oldest department store in entire Korean peninsula. Original store building is refurbished in 2008 and becomes high-street boutique. Accepts major credit cards, including Amex and JCB.
* A relatively new addition to the scene, located just across the street from Avatar department store. This department store is oriented towards a younger, upscale clientele, and in addition to the usual Korean brands and international brands, the top floor of the space features an assortment of quality eating establishments to replenish your shopping energy. The wine bar is recommended. Sometimes art installations can be found on the top floor. US credit cards accepted.
Apgujeong (압구정), widely known as "The Beverly Hills of Seoul" is the land of luxury, brand name goods. International brands like Chanel, Louis Vuitton, Dior, Gucci and Prada sit alongside Korean designer brands.
* Main store of well-known department store chain.
* A very popular upscale department store. Just several blocks away from Hyundai Department Store. Also has a branch in Seoul Station.
Near the Cheongdam Intersection lies the heart of the Korean shoe scene. Cutting edge shoe shops include Sue Comma Bonnie, Hyaang, Heels and Namuhana.
Following the big main road in front of Cheongnyangni station (37°34′50.44″N 127°02′53.38″E) north-east, many shops such as North Face, Adidas, etc. do appear.
Trends often begin in University areas like Hongdae. Hongik University boasts Korea's most famous art school, thus fashion in this area is often influenced by the students' artistic sensibilities. The shops in this area feature funky, punky, boho, and vintage style. Ewha Women's University also has a big shopping area in front of it’s main gate, as do many of the Women's colleges. Many trends also originate here. There are even seamstresses who can help you make your own designs come to life.
Won, Yen and US dollars are accepted, along with major credit cards. Most shops have staff who can speak Japanese and Mandarin. There are duty-free shops in both the Incheon airport and the major department stores: Lotte, Shilla Hotel. There are other duty-free shops at Walkerhill Hotel, SKM DFS in COEX Mall.
Seoul has plenty of budget places to eat. Everything from convenience store junk food and noodles to street stall food and lots of 24 hr Korean fast food restaurants. The 24-hour restaurants are great because they've usually got a wide variety of foods, including: mandu, odeng, dokbokki, naengmyeon, udon and ramyeon. Prices do vary from about ₩2,000-9,000 at these restaurants. Also open late into the night are Korean BBQ restaurants, which are everywhere in Seoul. These can be very cheap and are usually of good quality. Barbecue options usually are limited to pork and beef, and they often come with a smattering of side dishes. Korean BBQ is, in itself, an experience that makes you feel like a Seoulite. The larger department stores in the city have basement food courts that offer excellent food (not recommended if you care about atmosphere).
* Along with some Russian, Mongolian, and Central Asian restaurants (including the excellent and cheap Ala-Too Cafe, above a bakery). Wander around and discover the area a bit - you'll be rewarded with delicious food and an exotic experience.
* Justly famous for its manduguk, a soup of gargantuan homemade dumplings stuffed with meat and veggies and served with side dishes for ₩5,000. English menu available.
* Part of a vegan chain, this restaurant serves a mix of vegan Korean and international food, most dishes 6,000w - 10,000w. A soy cutlet is 10,000w and dumplings are 6,000w. It serves food, coffee and non-alcoholic drinks, and has a frozen food section where you can stock up on vegan essentials for home. The menu is in English and Korean and includes pictures. English is spoken by the friendly staff.
New kid on the block. Offers great homemade British food at very reasonable prices. Amazing rooftop garden. Cocktails fantastic value.
* The only place in Seoul serving authentic greasy American food. Tons of food and drink. Open from 7am to 2am.
* Nepali restaurant featuring dozens of delectable dishes ranging from mutton curry to butter naan. Bollywood music videos are free.
* This is a chain serving American-style fried chicken and chips, as well as draft beer. Set apart from the hundred of other chicken bars in the area thanks to a nice, hole-in-the-wall atmosphere and generous portions, not to mention the authenticity of the food.
* Offers a wide variety of burgers, arguably the best for the value, in Seoul. In an area often known as the foreigner ghetto, a popular area for expats to live just west of Itaewon.
* This Korean restaurant specializes in the Jeonju variety of bibimbap, which features different ingredients and spices than other bibimbap dishes. Delicious and healthy.
* Run by a Canadian-Indian owner, ₩15,000 gets you a a wonderful Indian meal. Try the chicken vindaloo, the garlic naan and the samosas.
* Thai restaurant, and perhaps the best in Seoul. With a menu featuring nearly 100 different items, you're bound to find your favorite dishes and make some new ones, too.
*A French restaurant specialised in pastas, pork meat and Rosé wine. Come here to try the "Pied" with a glass of wine.
* Featuring a selection of over a dozen authentic American-style hamburgers, freshly made onion rings, and hearty chili-cheese fries, Smokey's is one of the best places to get a taste of the U.S. Burgers range from ₩5.900 for the "Classic" up to ₩10,000 for the deluxe varieties. Jumbo patties are available for an additional ₩3/000. Burgers can be ordered with fries, coleslaw, and a drink for an additional ₩3,500.
* Fantastic Bulgarian restaurant featuring lots of stuffed everything - from tomatoes to mushrooms, peppers and chicken breasts. Well worth it as it is very unique to the dining landscape in Seoul.
* Really good indian food especially for south indian food. Interior is quit exotic. Half Tandoori chicken is ₩9,000, full Tandoori chicken is ₩17,000, Samosa ₩4,000 Lunch set(Curry+Nan+Lassi) ₩9,000
An upper-end Korean restaurant that specializes in the Korean version of Shabu-shabu, which is a boiling pot to which you throw in vegetables and very thin slices of meat. Their menu is extensive and while their atmosphere may not be cutting-edge, it is classy and clean.
* Amazing food and drinks, specializing in sake. The atmosphere is lively with the occasional celebrity sighting. A definite hot spot any night of the week with an innovative menu of Japanese fusion.
* An excellent pizzeria close to the Walker Hill hotel in Gwangjin-gu. As its name implies, the restaurant has a lovely view of Seoul on top of a hill and prices higher than the hill it sits on. However, the pizza is well worth the price. Worth a visit if you hit it big at the nearby casino.
Seoul's has two unofficial backpacker districts, Jongno (Anguk/Sinseol-dong) to the northeast of the city and Hongdae, Sinchon out to the west. Within walking distance to Dongdaemun Market, Jongno is better located for sightseeing and can be reached directly from Incheon Airport on limousine buses or city bus 6002 to Sinseol-dong stop (₩9,000, 90 min).
Hongdae, Sinchon area is located in university area. Yonsei Univ., Ehwa woman's Univ., Hongik Univ. and Sogang Univ. are around this area. so there are many restaurants, bar, club and shopping center and easy to be reached from Incheon Airport by limousine bus and Arex (Airport express train) in 1 hour.
Alternatively, try a [wiki=4d4803b0bb7dab1b0627e4f8277edc5b#Sleep]jjimjilbang[/wiki]. ₩4,000-15,000/night. You don't get a room of your own, but you can store your luggage into one of the small lockers and you can live quite cheaply for a long time, sleeping in the public sleeping rooms and enjoying the hot-tub and steam room facilities (sometimes a gym is available, also movies and TV shows often play until 11PM or so). To find a jjimjilbang keep an eye out for the the words jjimjilbang (찜질방) or 24 hr sauna (24시 사우나) in Korean. Not all saunas have jjimjilbang stay-over facilities to watch out for that. E.g. try Dragon Hill Spa at Yongsan station, ₩13,000/12h with overnight stay possible, but quite packed sometimes.
Best Western Premier Seoul Garden Hotel, formerly the Holiday Inn, located in the Mapo area across from Yeouido Island.
* Co-op Residence Serviced Apartments, Samseong, Ul-Jiro (near Dongdaemun Stadium), Western (Dongdaemun), Whikyung, Ohmok, Sincheon. From around ₩80,000 for very small but very comfortable single-bed studios to slightly larger double studios. Depending on the property, super-fast internet is either free or cheap (you need to ask for it). The staff are very nice but don't always speak more then rudimentary English. Some of them have restaurants that serve decent food. The Ul-Jiro Co-op is across from the Dongdaemun Stadium and Market and is a little worse for wear. The Samseong Co-op is newer and has heated floors for winter. All of them are handily located and are a fine place to stay if you are on your own. The bathrooms are tiny, as are the TVs.
* Hamilton Hotel, in the heart of the Itaewon shopping district, and next to the Itaewon subway station. Nice rooms, stay here to help reduce culture shock.
* Han Suites, in Chungmuro, right near Myeongdong. An unassuming building, it has a range for rooms from ₩80,000 for a reasonably-sized Studio through to ₩250,000 for a two-bedroom 'Premier.' Popular with both Koreans and expats, it also has super-fast internet at a reasonable price, they restock with fridge in the kitchen with free beer and water and a reasonable selection of TV stations (including ABC Asia-Pacific for homesick Australians). It isn't glamorous or in an amazing part of town, but it's a nice walk to City Hall through Myeongdong.
* Ibis Hotel Ambassador. Walking distance to the COEX in Gangnam-gu at Samsung-dong, next to line 2 subway system Samsung. Convenient for international travelers as it is very close to the check-in and limousine server at KCAT, Korea Air City Terminal, next to the COEX. Free shuttle to KCAT and free wired internet.
* Ibis Hotel Myeong Dong. Across Lotte Young Plaza. 1 min walking from Euljiro-1 station exit 7. Very central, free internet access.
* The residence is in the heart of the city's diplomatic, business and financial districts. Apartments, ranging from studio to penthouse layouts are fitted with a modern kitchen, washer, dryer, home entertainment system, satellite and cable TV, and broadband Internet access.
Seoul's top-end hotels are impressive, but pricey.
* Set amidst landscaped gardens with good views over the city. Full service spa.
* Luxury hotel in Gangnam. Shuttle buses from and to Incheon international airport. Very nice spa. A local favourite.
* Completely redesigned as Korea’s luxury boutique hotel in 2010, THE PLAZA is now an exceptionally beautiful, independent five-star hotel, ideally located in the heart of the business, shopping, and entertainment districts of Seoul.
* Rooms are stylish and fully-equipped. Spa, gym, sauna, indoor running track complex covers 2 floors in the basement. Olympic-size pool, climbing wall and golf driving range and Maska's cigar shop selling Cubans.
* Grand old lady of downtown Seoul's hotels with 1,300 rooms, all kept in tip-top shape. The obvious choice for ornate Korean luxury.
* Luxury hotel near the Central Railway Station and Namdaemun market. Shuttle buses from and to Incheon international airport. Stylish rooms, eight restaurants, various shops and services and a indoor tropical garden.
* Upscale hotel that is right across from the COEX shopping complex and host to The Timber House featuring live jazz music.
* Excellent location being minutes away from the subway station and downtown Gangnam (which has many restaurants and bars in the area). The interior of the hotel has an antique luxury feel to it. Rooms are of course in tip top shape, but the less expensive rooms lack a bathtub in the bathroom. Also, the doors to the rooms do not seem to block sound very well.
* Luxury hotel famous for its casino, swimming pool and seasonal dance parties. Populated with a lively crowd of regular expats.
* One of the city's premier hotels
* Trendy boutique hotel in Seoul. Has a good Sunday brunch buffet with two seatings, 11AM and 1:30PM.
Over the last 15-20 years Korea has undergone a major English language boom. Korean families are eager for their children to learn English and commonly place them in private language schools. English is also a compulsory subject in public school from elementary grades on. Nowadays, a large number of high school aged to young adult Koreans on the street will have at least a rudimentary grasp of English.
However, note with caution that the majority of Koreans will speak little English if not none at all, particularly the older generations. A few tourist information centers dotted around Seoul are staffed by English speakers, but by and large the average service provider will not speak English.
English signage is visible everywhere in the city, from road signs to subway maps to shop posters.
* Provides foreign language assistance with regard to public services, but also beyond including help with awkward coping necessities like purchasing a mobile phone.
Pharmacies are everywhere in Seoul. While most are labeled only in Korean, the signage and Hangul character is easy to recognize: 약. Most pharmacists speak some English. Pharmacists are not shy about asking about your symptoms and selling you what they think you need.
* Seoul provides an English-language hotline to assist with finding doctors and other medical services.
Medical bills can be expensive, but not too, so make sure you have valid [wiki=68cc42e95fafa81392587b51634c8c0f]travel insurance[/wiki].
Some people with sensitive stomachs should use caution when dining in Korea as some of the local cuisine is heavily spiced with copious amounts of pepper and garlic.
Air quality in Seoul has improved significantly. However, there is pollution coming from China (mainly), Korean industries and the growing number of automobiles on the road. When approaching Metro-Seoul via train a visible dome of smog exists. Asthmatics frequently have acute problems, especially in the low-lying areas of town. Pharmacies carry a variety of different allergy and smog masks and are a common sight outdoors. If you are sensitive to such things, you may want to avoid visting in the Spring and Summer months.
Mold is very common during the hotter months and the rainy season. While it is pervasive nearest the rivers and streams, many subway stations reek of mildew and mold.
Mongolian Yellow Dust Storms, in Spring, have always been considered dangerous, but more so in recent years, as these storms blow across China's industrial belt, picking up toxins, before sweeping across the Korean Peninsula. Efforts to mitigate the dust storms included a donation of several thousand trees from South Korea to China. When dust storms come through Seoul, it is common for local inhabitants to put on mask specifically for dust storms and make haste to the nearest enclosure. Some locals will refuse to travel when Yellow Dust Storms are present.
The Korean Peninsula is the political hotspot of Northeast Asia, hence, a large number of embassies are located in Seoul.
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Mostly, Koreans are very curious about foreigners. Many will gawk and glare while others will try out their English. For the most part, Koreans are very friendly on the street and will take great pains to be helpful, despite the above attitudes.
If working in Korea, one should do a little reading on Confucianism and how it translates into social standing.