By road

Most visitors arrive from [wiki=f81fb1d5572fed4fecd111dec0fdb543]Fortaleza[/wiki], changing vehicles in [wiki=7f2e015d18b89046df02fef76a43e076]Jijoca[/wiki], the nearest town to Jeri with paved roads. Then a 40-80 minutes ride passing through humble rural areas, with cashew-nut trees and farm animals on both sides of the road. If coming from the west, [wiki=e471615553d03061d46761593ed56457]Sobral[/wiki] might be a stopover, or use [wiki=91cba1ad65bc6b36aafd2e9591d2c00f]Camocim[/wiki] as your alternative gateway.

From Fortaleza to Jericoacoara:

* 4x4 Transport

A 4x4 truck can pick you up from any place in Fortaleza and drop you off at your hotel or pousada in Jericoacoara. This is definitely the fastest and most convenient option to get to Jeri. They bring you and your luggage straight to Jeri, without any delays - it is basically a taxi for about 300 km, with air conditioning. The trip takes about 4,5 hours and costs around R$500 (depending season) for a car (up to 4 persons). You can make reservations for a pick up at the airport or hotel through the Global Connection Agency in Jericoacoara. (see Package deal Micro Onibus part for more details). All companies they work with are registered and include insurances.

* Package deal Micro Onibus

These little vans or buses leave from the airport and pass at the hotels at Praia de Futuro, Beira Mar and Praia de Iracema to pick up clients. You can buy a complete touristic package, including transport, pousada, local hiking tour and visiting the lagoon at the Jericoacoara National Park for a budget price. They offer a wide range of pousadas, hotels and even apartments for very good prices. Prices start (depending on the season) at around R$290 round trip, with 2 nights pousada/apartment (per person, based on 2 persons). But you can also decide to choose a pousada/hotel yourself and just get the rest of this package tour for about R$140 round trip (R$70 each way). Now that is cheaper than a bus ticket, except there is a lot more included and it is way more convenient, as you will be picked up from the airport or hotel and dropped of at your pousada in Jericoacoara.
To get from Fortaleza to Jericoacoara will take about 6 hours, which is still at least 1,5 hours faster than the regular bus, there is always a guide around and some offer local assistance for any help or information.
One locally based agency that offers these touristic packages through pre-sales (as well as 4x4 transport service) and offer 24h assistance is Global Connection Travel Agency on Rua do Forro. They can assist you with arranging a suitable package ranging from budget hostel to luxury 5 star hotel accommodations.
Check for more information:
Global Connection / Rua do Forro / (88) 99900 2109 / globalconnectionjericoacoara@gmail.com / globalconnection.tur.br

* Buses to Jericoacoara'

Fretcar offers one VIP bus, leaving the Rodoviario at 07:50h and passing at the Airport at 08:05h and the Beira Mar, in front of the Praiano Hotel at 08:30h (7 hours from Beira Mar / R$76 / R$80 including tax) - one Convencional, leaving the Rodoviario at 15:00h (7,5 hours / R$47,85) - and one Executivo, leaving the Rodoviario at 18:30h (7 hours / R$57,40).
"Note: There might be more buses leaving from the Rodoviaria and not everyday all buses are available. Check in advance. Also be aware these buses usually delay. Add some hours in between if you have connections."
Near Jijoca you change the bus for a jardineira, a lorry with benches, for the last hour of your trip.
"Note: Prices of these jardineiras might be up to R$32. If you choose to go by bus, buy only a bus to or from Jijoca and take a camionete (D20) for the part between Jijoca and Jericoacoara (RS15)."
Purchasing your ticket: In Fortaleza you can purchase your tickets at the main Bus Terminal (Rodoviaria), at the airport (Open Point Tour) and at the Beira Mar (Beach Point travel agency) (phone +55-85-3242-2911) located one block from the Praiano Hotel.
Note: Don´t buy local tours in advance. It is usually more expensive and there are lots of operators that offer tours locally (sometimes with a discount).